Automated Email Marketing

Automated Email Marketing

Overview

Automated email marketing is a type of email that sends specific messaging to customers after a specific triggering event. These messages are known to have a higher open and click-through rate than standard emails. Freshop currently has three types of messages that can be enabled to send to your customers. 
  • Re-Order/Engage Email
  • Abandoned Cart Email
  • New Account Email 
This is a good way to continue strong customer engagement through your Freshop website solution, allowing you to keep to your daily tasks without having to take time to manage this marketing area.

How to enable automated email marketing

This feature is available to all Freshop customers. In order to activate the automated email marketing, submit a ticket on our retailer portal and let us know which email(s) you are interested in implementing.

Type 1: Re-Order/Re-Engage Email

A message is sent to customers who have previously placed an order but have not ordered again. The email is sent within a set time period after they last placed an order. It includes links to re-order the same items, view favorite items that have already been added to their list, a link to the online store, and a link to sale products on your site.

By default, this message is sent after 7 days if a customer has not placed another order. (Please let us know if you wish to have a different time limit). 

Example Email

Subject Line: Ready for More Groceries from [Store Name]? 
Greeting: Hello [Customer Name], 
Body: 
Your last order was on [2017-11-05 11:59:52 +0000], are you ready for new groceries?
You can re-order the same items, view all your favorite items, or just browse the store and build your new list.
Button: Your Profile [links to My Account section] 
Don't forget to look at items you have purchased that are on sale. Sales updated weekly. 
We look forward to shopping your groceries and saving you time.
Button: Start Shopping [links to Online Shopping section]
Signature: 
Thank you, 
[Store Name]
Don't forget that our site is constantly updated with new products, sale items and specials.
[Products only show at the bottom if website has Promoted Products functionality enabled]

Type 2: Abandoned Cart Email

A message is sent to customers who have an account and have added items to their cart but have not yet placed an order. This means products have been added to the cart and the Checkout button selected but the rest of the order has not been completed (payment selection, etc.). Along with the message, a link will be included to review the items in their cart to complete the transaction. The default is set to trigger this email 24 hours after leaving their cart.

Example Email

Subject Line: Your [Store Name] cart is waiting - place your order now!
Greeting: Hello [Customer Name], 
Body: 
We noticed you added new items to your cart, are you ready to place your order?
We don't want you to miss out on any product availability, sales offers or specials you may be considering.
Button: Review your items & order now! [Links to cart]
Signature:
Thank you,
[Store name]
Don't forget that our site is constantly updated with new products, sale items and specials.
[Products only show at the bottom if website has Promoted Products functionality enabled]

Type 3: New Account Email

A message is sent to customers 3 days after they have created a new account. This is a welcome message that offers a value statement for them to leverage the power of online shopping at your store.

Example Email

Subject Line: Let [Store Name] do the shopping for you!
Greeting: 
Welcome [Customer Name],
Body:
Thank you for creating an online shopping account with [Store Name]. We are pleased for this opportunity to do the shopping for you. You can begin to conveniently add items to your cart any time you are online.
Button: Start Shopping [Links to Online Shopping section]
Signature: 
Thank you,
[Store Name]
Don't forget that our site is constantly updated with new products, sale items and specials.
[Products only show at the bottom if website has Promoted Products functionality enabled]


FAQ's

Will customers have the option to opt-out of the emails? 
Yes, the email will have an unsubscribe link in the footer.
How frequently will the emails be resent to the same customer? 
Each message is sent only once - when the determined triggering event occurs.
Do we need to create a checkbox on the ‘Create an Account’ page for customers? 
No, there will be no additional checkboxes. If the store has these emails enabled they will be automatically sent to their email list when triggered.

Help

For assistance, please submit a ticket in the Freshop Support Portal at https://support.freshop.com.

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